Jaeger- lecoultre S1

This first Reverso was the beginning of everything. It is the pure DNA of Jaeger-LeCoultre: innovation, refinement and technical mastery. With its rectangular case, taut lines and the possibility of personalisation on the back, it does more than simply tell the time - it says who you are.

It's a rare, precious, historic watch. An object that has stood the test of time without ever getting old. A piece coveted by collectors, loved by aesthetes, sought after for its soul as much as for its beauty.

Buying a first series Reverso is more than just a nice purchase. It's adopting a heritage, embracing a brilliant idea, and becoming part of a silent elite that knows how to recognise a watch that has changed history.
And in a hundred years' time, it will still be telling yours.

The plan to put the watch on sale in 1931 .production of a total of 5,000 pieces a year was planned - in steel and gold and in two sizes for men and women.

Jaeger-Paris and LeCoultre within the Sentier joined forces in 1937 and henceforth appeared under the brand name "Jaeger-LeCoultre".